Jordan Brand Teams Back Up With Paris Saint-Germain
Jordan Brand and Paris Saint-Germain are no strangers to collaboration, connecting over a shared vision of sharpening the intersection between sport (specifically Parisian football culture) and luxury fashion. Marking the teams' fourth partnership, Jordan Wings and PSG have compiled a co-minded clothing line, which comes fronted by the team's diehard supporters, creatives and stadium workers.Leading the drop is a fourth Jordan x PSG kit, adorned with a Jordan Wings insignia across the chest and framed by the Jumpman and PSG motifs. Other standout components of the collection include a cashmere blend varsity jacket, defined by its premium leather shoulders and bold Air Jordan embroidery as well as a wool Anthem jacket that lifts direct design inspiration from Michael Jordan’s Chicago uniform. View this post on InstagramA post shared by Paris Saint-Germain (@psg) "As we celebrate our 40-year anniversary, Jordan Brand continues to push the boundaries of greatness," explained Jason Mayden, Jordan Wings' Chief Design Officer. "Through our continued collaboration with PSG, we are elevating sport, style and culture.""The Jordan Wings x Paris Saint-Germain collection marks a return to the essence of excellence, merging innovation with impeccable craftsmanship,” added PSG's Chief Brand Officer, Fabien Allegre. "Redefining urban fashion through bold details and timeless design, this collaboration stands as a testament to PSG’s relentless quest for perfection. More than just a collection, it honors the unseen heroes — stylists, artisans and community figures — whose passion and dedication shape our identity."Peep the fourth official Jordan Wings x Paris Saint-Germain collaboration in the lookbook above and shop the range early at the Jordan Wings x Paris Saint-Germain Paris Fashion Week, which runs from January 21 to 26 at 31 Place du Marché Saint-Honoré. The fourth kit will also be available at Jordan Brand's official webstore beginning January 22.Click here to view full gallery at Hypebeast
Jordan Brand and Paris Saint-Germain are no strangers to collaboration, connecting over a shared vision of sharpening the intersection between sport (specifically Parisian football culture) and luxury fashion. Marking the teams' fourth partnership, Jordan Wings and PSG have compiled a co-minded clothing line, which comes fronted by the team's diehard supporters, creatives and stadium workers.
Leading the drop is a fourth Jordan x PSG kit, adorned with a Jordan Wings insignia across the chest and framed by the Jumpman and PSG motifs. Other standout components of the collection include a cashmere blend varsity jacket, defined by its premium leather shoulders and bold Air Jordan embroidery as well as a wool Anthem jacket that lifts direct design inspiration from Michael Jordan’s Chicago uniform.
"As we celebrate our 40-year anniversary, Jordan Brand continues to push the boundaries of greatness," explained Jason Mayden, Jordan Wings' Chief Design Officer. "Through our continued collaboration with PSG, we are elevating sport, style and culture."
"The Jordan Wings x Paris Saint-Germain collection marks a return to the essence of excellence, merging innovation with impeccable craftsmanship,” added PSG's Chief Brand Officer, Fabien Allegre. "Redefining urban fashion through bold details and timeless design, this collaboration stands as a testament to PSG’s relentless quest for perfection. More than just a collection, it honors the unseen heroes — stylists, artisans and community figures — whose passion and dedication shape our identity."
Peep the fourth official Jordan Wings x Paris Saint-Germain collaboration in the lookbook above and shop the range early at the Jordan Wings x Paris Saint-Germain Paris Fashion Week, which runs from January 21 to 26 at 31 Place du Marché Saint-Honoré. The fourth kit will also be available at Jordan Brand's official webstore beginning January 22.
Click here to view full gallery at Hypebeast
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