Kreol Travel Retail strikes distribution partnership with Ritter Sport
The distribution agreement will make the German chocolate brand available in select markets across the Middle East, Indian Subcontinent and Africa.
Kreol Travel Retail has entered into a distribution agreement with Ritter Sport to represent the German chocolate brand in key markets across the Middle East, Indian Subcontinent and Africa.
Kreol Group CEO Lal Arakulath said: “This strategic partnership aims to enhance the availability of Ritter Sport’s premium chocolate products to international travellers in these regions.”
Founded in 1912 by Alfred and Clara Ritter, Ritter Sport is a globally popular brand, offering high-quality chocolate products.
Known for its wide range of chocolate flavours, the Waldenbuch-based brand is known for its commitment to sustainability, sourcing certified sustainable cocoa and becoming climate neutral in 2020.
Kreol Group Executive Director Kreol Arakulath said: “We are impressed with Ritter Sport’s commitment to sustainability and look forward to bringing their exceptional products to travellers across the Middle East, Indian Subcontinent and Africa.
“As fans of the bold branding and product quality, we are delighted to have aligned with Ritter Sport on a strategic partnership for selected key markets within the travel retail channel.”
Ritter Sport International Key Account Manager Global Travel Retail Jan Bessel added: “The MEA region and its emerging markets play a central role in our growth strategy, as we recognise the strong potential of Ritter Sport as a perfect fit for travel retail partners in this area.
“Achieving our ambitious targets requires collaboration with a strong and well-respected partner, and we greatly value Kreol Group in this capacity. We are excited to witness the positive development in the agreed markets, particularly with key operators.” 
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