Lotte Duty Free unveils Lunar New Year campaign with travel retail-exclusives from Bacha Coffee and Kavalan

Along with other shopping benefits, the travel retailer has released Bacha Coffee’s Adventure Coffee Bag Taster gift set and two exclusive expressions from Kavalan’s Grand Reserve series.

Jan 17, 2025 - 08:32
 0
Lotte Duty Free unveils Lunar New Year campaign with travel retail-exclusives from Bacha Coffee and Kavalan

SOUTH KOREA. Lotte Duty Free today rolled out its Lunar New Year promotional campaign, featuring travel retail-exclusives from fast-growing coffee brand Bacha and Taiwan’s Kavalan whisky.

The Coffee Bag Taster set is a recommended holiday gift for customers seeking presents this festive season

The retailer has released Bacha Coffee’s global exclusive Adventure Coffee Bag Taster, a gift set containing 25 coffee drip bags, which includes six popular products from Bacha Coffee’s Fine-Flavor range.

Inspired by Moroccan coffee house Dar el Bacha Palace, the brand currently offers a curated collection of more than 200 coffees from 35 renowned producing countries.

Lotte Duty Free took part in the product development process, from product composition to naming and design.

The brand’s range is currently available at the retailer’s Korean stores, including the Myeongdong flagship location and World Tower in Seoul, and at its outlets in Gimhae and Jeju airports.

The retailer’s international airport locations also offer the brand, including A.B. Won Pat International in Guam, Da Nang, Nha Trang Cam Ranh and Hanoi airports, as well as the Tokyo Ginza Store.

In addition, Lotte Duty Free has revealed two exclusive expressions from Kavalan’s Grand Reserve series, following a strategic partnership agreement signed last year with brand owner King Car Group.

The Grand Reserve series highlights Kavalan’s expertise in barrel ageing and blending, with a special focus on its popular Vino Wine Casks.

The Grand Reserve No.1 features a rare Spanish Amontillado Sherry Cask aging and offers flavours of apricot jam, berries and caramel cream.

The No. 2 expression is defined by a blend of Madeira Wine Casks and the spicy nuances of Portuguese Port Wine Casks, resulting in subtle hints of nuts and wood.

These products are exclusively available at the retailer’s Myeongdong flagship and Gimpo Airport stores, and online platform.

To usher in the Lunar New Year, Lotte Duty Free has introduced an array of promotions and prize draws.

At its downtown store, the retailer will offer LDF PAY up to KRW1.24 million (US$851) on weekdays and up to KRW1.45 million (US$996) on weekends for purchases made before 2 February, depending on the payment method.

Additional shopping benefits during this period include rewards of up to KRW370,000 (US$254) in LDF PAY for customers who purchase fashion and jewellery items at the Myeongdong flagship, World Tower and Busan stores by 26 January.

Online customers who make purchases of US$1 or more via KakaoPay before 9 February will have a chance to win round-trip flight tickets to Kuala Lumpur, Malaysia, Hyatt e-gift cards and Rimowa luggage in a prize draw.

During the promotional period, customers who comment on Lotte Duty Free and KakaoPay’s official Instagram posts about their desired overseas travel destination for the year will be entered into a lucky draw to win KakaoPay points worth KRW1 million (US$687).

A Lotte Duty Free spokesperson said: “To welcome customers travelling abroad during the Lunar New Year Golden Holiday, we have prepared exclusive products from popular brands like Bacha Coffee and Kavalan, along with various promotions. We will continue to collaborate with diverse brands to strengthen our product lineup and expand customer benefits.” ✈

The Moodie Davitt Report has launched the TREX Awards, designed to champion the critical differentiation that travel retail-exclusive products bring to the channel. Full details will be revealed soon.

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow