Mattel And TOKYOPOP Partner To Launch Manga Graphic Novels

Mattel, the global leader in toys and family entertainment, has teamed up with pioneering manga and anime brand TOKYOPOP to develop original manga-style graphic novels inspired by two of its most iconic brands: Hot Wheels® and Barbie®. This groundbreaking collaboration aims to introduce the beloved franchises to a new generation of fans through an innovative storytelling medium.

The first graphic novel series, slated for release in 2026, will include a western-style manga based on Hot Wheels and new stories featuring characters from the Barbie universe. These titles promise fresh artwork and compelling narratives tailored for children ages 8 to 12, offering an imaginative take on these enduring brands.

“Hot Wheels and Barbie have long been symbols of storytelling, creativity, and inspiration, engaging audiences across generations,” said Ryan Ferguson, Global Head of Publishing at Mattel. “We are thrilled to partner with TOKYOPOP and expand these iconic franchises through captivating stories, bringing new adventures to fans.”

Marc Visnick, COO and Publisher of TOKYOPOP, echoed this enthusiasm. “Hot Wheels and Barbie are two of the world’s most adored toy and entertainment brands, and we are excited to partner with Mattel to develop and publish new original manga-style graphic novels. Adding Barbie and Hot Wheels to our roster brings an exciting dimension, and we look forward to sharing these legendary brands and bold new adventures with our global audience of readers.”

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Hot Wheels, the top-selling toy worldwide, boasts over 130 new car designs introduced annually and a staggering 25,000 variations to date. Barbie, a cultural icon for over six decades, remains a symbol of diversity, empowerment, and limitless possibilities.

With TOKYOPOP’s extensive experience in creating bestselling manga for all ages, this partnership represents a fusion of world-class storytelling and iconic brands. Fans can look forward to bold new adventures that celebrate the creativity and imagination at the heart of Hot Wheels and Barbie.

Stay tuned for more updates as the 2026 launch approaches!

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