Safilo and Under Armour extend partnership with renewed eyewear licensing deal

Italian eyewear house Safilo Group has secured a renewal of its exclusive global licensing agreement for the eyewear collections of Under Armour until 2031.

The renewed partnership allows the company to continue offering the brand’s versatile eyewear solutions that maximise comfort, fit and visibility for athletes.

Safilo Group Chief Licensed Brand & Global Product Officer Vladimiro Baldin said: “We are enthusiastic about extending our successful partnership started in 2020 with Under Armour. Their vision of innovation, quality and performance perfectly match our strategy.

“Safilo will keep on investing in design and technology to create products that empower athletes and consumers in their everyday life. We are thrilled to continue this journey, leveraging on Under Armour’s growing consumer base in North America and in the rest of the world.”

Under Armour Chief Product Officer Yassine Saidi added: “As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high-quality eyewear for athletes and consumers around the world.

“An eyewear industry leader, Safilo shares our brand’s commitment to executing intentional, quality designs that combine style, versatility and performance. Together, we are committed to pushing the boundaries of what eyewear can achieve.”