Study Reveals Hidden Costs of OTA Partnerships for Hotels

A new study has revealed that hotels experience a surge in advertising costs when Online Travel Agents (OTAs) offer lower rates than they do.

Jan 16, 2025 - 15:07
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Study Reveals Hidden Costs of OTA Partnerships for Hotels
A new study has revealed that hotels experience a surge in advertising costs when Online Travel Agents (OTAs) offer lower rates than they do.

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