Tourism Authority of Thailand showcases at ASEAN Tourism Forum

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The Tourism Authority of Thailand (TAT) is currently in Johor, Malaysia for this year’s ASEAN Tourism Forum (ATF) which opened yesterday, 15th January, and will be held until Friday, 17th January.

Under the theme Amazing Thailand Grand Tourism Year, TAT’s Pavilion showcases Thailand’s unique travel experiences and its role in driving regional tourism growth.

TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai said: “TAT’s participation in ATF 2025 reflects our dedication to building strong partnerships and positioning Thailand as a leader in ASEAN’s tourism landscape. This key B2B platform allows us to enhance connectivity and deliver experiences that resonate with global audiences. The Amazing Thailand Grand Tourism Year campaign invites the world to explore Thailand’s vibrant energy, cultural richness, and endless opportunities for discovery.”

TAT’s presence at ATF 2025 highlights its focus on advancing sustainable tourism growth and solidifying Thailand’s position as a premier destination in ASEAN and beyond. 

Through initiatives like the Amazing Thailand Grand Tourism and Sports Year 2025 and the Amazing Thailand: Your Stories Never End campaign, TAT inspires travellers to discover Thailand’s unique blend of culture, adventure, and relaxation.

Showcasing Thailand’s five key musts

The 90-square-metre Thailand Pavilion highlights five key experiences: Taste, Try, Buy, Seek, and See. 

Seven Thai tourism operators are currently engaging with international buyers through B2B meetings, fostering partnerships and expanding opportunities.

Visitors can enjoy traditional Thai snacks, complimentary Wi-Fi, and immersive cultural displays. 

An interactive Information Counter provides travel insights and recommendations via digital QR codes.

Thailand’s 2024 in a nutshell

At the media briefing, TAT executive director for advertising and public relations Denduen Luengcheng, reviewed Thailand’s tourism achievements and goals. 

In 2024, the country welcomed 35.5 million international visitors, with over 30 percent from ASEAN.

As a regional tourism hub, Thailand continues to strengthen connectivity across ASEAN. In 2024, the aviation sector expanded by 26 percent, with new routes from airlines such as AirAsia, Vietravel Airlines, Lao Airlines, and Malindo Airways. 

Land connectivity improved with streamlined border processes and the Bangkok-Vientiane train service, making cross-border travel more accessible.

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