Why is Air France Using Smell in its Premium Marketing Strategy?
Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay. -Gordon Smith
Skift Take: Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay. -Gordon Smith
What's Your Reaction?
