DFS brings ‘gold rush’ to its Hong Kong and Macau stores with Lunar New Year shopping festival
Shoppers at DFS locations in Hong Kong and Macau can enter prize draws for rewards – including a 999.9 gold ingot – and explore limited-edition product releases.
CHINA. DFS is celebrating Lunar New Year with a host of special activities, rewards and curated offerings from 28 January to 7 February.
Shoppers at DFS locations in Hong Kong and Macau can enter prize draws for rewards – including a 999.9 gold ingot – and explore limited-edition product releases.
The ‘Lunar New Year Fortune Gold Rush’ is a key highlight at DFS Hong Kong, Canton Road; T Galleria by DFS, Macau, Shoppes at Four Seasons; T Galleria by DFS, Macau, City of Dreams; and DFS Macau, Galaxy.
DFS Circle members who spend HK$888 (US$113.99), MOP888 (US$110.61) or more at these locations can try their luck at a red packet wall.
Each envelope holds a prize, with rewards ranging from luxury leathergoods and beauty products to vouchers for spa treatments, dining and shopping.
The grand prize is a 999.9 gold ingot, symbolising wealth and abundance. Non-members can sign up on the spot to join the promotion and start earning points.
DFS has also collaborated with feng shui master Mak Ling Ling to provide practical tips for embracing good fortune in the Year of the Snake.
Shoppers can find inspiration for seasonal wardrobe updates, beauty routines and gift selections designed to attract prosperity and positive energy.
Ling Ling’s advice emphasises wearing new clothes and accessories, selecting jewellery in auspicious colours based on birth seasons, and incorporating bright makeup looks and uplifting fragrances to enhance confidence and relationships.
Limited-edition products are another focal point for the DFS Lunar New Year celebrations. Shoppers can explore a curated selection of products, including fine wines & spirits with festive packaging from brands such as Rémy Martin, Hennessy and Penfolds.
Shoppers can also receive blessings from the God of Fortune at all DFS stores in Macau. Beauty experts at DFS locations in both Hong Kong and Macau are on hand to create auspicious makeup looks tailored for the Lunar New Year.
DFS has partnered with major payment providers to offer exclusive discounts and rebates during the promotional period.
UnionPay cardholders can secure rebates up to HK$1,500 (US$192.56) when spending HK$30,000 (US$3851.17), or MOP3,000 (US$373.70) rebate after spending MOP60,000 (US$7473.94).
Mastercard users can receive up to HK$200 (US$25.67) cashback upon spending HK$2,000 (US$256.74), or MOP700 (US$87.20) cashback when spending MOP7,000 (US$871.96). HSBC cardholders can receive HK$200 (US$25.67) cashback on their first purchase at a DFS store in Hong Kong.
DFS Circle members benefit from additional perks, including dining discounts at premium Japanese restaurants in Hong Kong and travel booking discounts through the Klook WeChat Mini Program. 
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