AdVini introduces innovative hexagonal wine bottle design from Maison Gassier
The bottle design reinforces Maison Gassier’s dedication to tradition and excellence in French winemaking.
Maison Gassier, part of French wine specialist group AdVini, has unveiled a hexagonal bottle design.
It will be rolled out from March and feature across all Maison Gassier cuvées.
Maison Gassier is currently available in the channel through Lagardère Travel Retail, Gebr. Heinemann and Dubai Duty Free.
Since Founder Antoni Gassier acquired the 40-hectare vineyard in Puyloubier in 1982, Maison Gassier has been a pioneer of French viticultural craftsmanship.
The new six-sided bottle – inspired by six generations of winemakers and the Sainte-Victoire mountain – symbolises the maison’s deep roots and commitment to innovation.
The hexagonal design, with its sculpted edges and engraved 1982 founding date, pays tribute to the French artisanship of the winemaker.
The estate’s organic-certified vineyard benefits from a distinct microclimate. Maison Gassier produces wines that offer vibrant freshness and character under the Côtes de Provence and Côtes de Provence Sainte-Victoire appellations.
A family dedicated to French viticulture
In 1997, Antoni Gassier’s son Georges took the helm, followed by the arrival of Olivier Souvelain in 2010, whose expertise further enhanced the winery’s reputation.
The latest chapter for the winemaker saw Georges’ son Jean Gassier complete his first harvest in 2023, further solidifying the family’s dedication to its craft.
Since achieving organic certification in 2016, the estate has demonstrated a steadfast commitment to sustainability and environmental stewardship.
In 2025, the launch of the hexagonal bottle marks a new era for Maison Gassier, combining innovative design with a deep respect for its roots. 
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