How A24 Found the Perfect Match Between Commercial and Specialized Crowds to Make ‘Materialists’ a Box Office Hit

With an estimated $12 million domestic in its opening weekend, filmmaker Celine Song's follow-up to "Past Lives" is one of the distributor's best openings ever.

Jun 17, 2025 - 01:10
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How A24 Found the Perfect Match Between Commercial and Specialized Crowds to Make ‘Materialists’ a Box Office Hit
With an estimated $12 million domestic in its opening weekend, filmmaker Celine Song's follow-up to "Past Lives" is one of the distributor's best openings ever.