Jo Malone London and Qatar Duty Free put gifting in focus with ‘Just Because’ campaign at Hamad Airport

Located at Gate C14, the immersive pop-up experience will run throughout June, combining scent discovery with personalised gifting.

Jun 16, 2025 - 23:20

Jo Malone London and Qatar Duty Free put gifting in focus with ‘Just Because’ campaign at Hamad Airport

**Combining fragrance discovery with bespoke gifting, the pop-up encourages travellers to give meaningfully – ‘just because’**

QATAR. British fragrance house Jo Malone London, part of The Estée Lauder Companies, has launched its ‘Just Because’ gifting campaign at Hamad International Airport in partnership with Qatar Duty Free.

Located at Gate C14, the immersive pop-up experience launched in May and will run throughout June, encouraging travellers to engage in thoughtful everyday gestures.

The ‘Just Because’ campaign focuses on spontaneous gifting, based on the idea that meaningful gifts don’t require a special occasion, and showcases simple acts such as handwritten notes and small tokens of gratitude.

**Giant boxes in the signature cream and black take centre stage, capturing Jo Malone London’s playful take on gifting**

The activation combines scent exploration with bespoke gifting, offering travellers a personalised way to experience the brand.

Jo Malone’s standout scents – Peony & Blush Suede, English Pear & Freesia, and Wood Sage & Sea Salt – are on offer with custom wrapping and message options, allowing travellers to create meaningful gifts on the go.

**Digital screens extend campaign visibility and traveller engagement in key airport zones**

Shoppers can enhance their purchase with a selection of packaging options, including Jo Malone’s signature cream and black boxes, limited-edition designs and personalised elements such as stickers, patches and engraving.