Suntory Time multi-brand pop-up campaign lifts off at Singapore Changi Airport with Lotte Duty Free

SINGAPORE. Suntory Global Spirits has partnered with Lotte Duty Free and Changi Airport Group to deliver a series of high-impact experiential activations across Singapore Changi Airport.

Running from 2 May until August, the Suntory Time activations span multiple terminals and highlight the the company’s diverse premium spirits portfolio.

It marks the company’s first multi-brand pop-up campaign in the channel and showcases premium Japanese spirits from The House of Suntory, including Toki blended whisky, Roku Gin and Haku Vodka alongside Maker’s Mark.

The campaign features high-profile promotions across all Changi terminals, complete with pop-up sampling carts in terminals 1 and 2.

A key feature of the campaign is the recreation of Japan’s traditional Tachinomiya (standing bars) with a modern twist. Neon signage inspired by Tokyo streets, vintage telephones with Suntory Time audio narratives and complimentary cocktail recipe cards add layers of discovery and interactivity for travellers.

A parallel activation in Terminal 4, running until August, shines a spotlight on the limited-edition Maker’s Mark’s exclusive Wood Finishing City Series Singapore Edition.

Available only at Changi Airport, the Maker’s Mark pop-up celebrates the expression and Singapore’s 60th year of independence (SG60) with striking visual storytelling and sense of place elements.

Notably, it offers an exclusive tote bag as a gift with purchase (GWP) – customisable with SG60-themed stamps – available with qualifying transactions.

According to Suntory Global Spirits, Maker’s Mark is a global priority brand for 2025 with ongoing investment in innovation, premiumisation and sustainability.

The City Series, which spans locations such as Sydney, Frankfurt and New York, exemplifies the brand’s distinctive use of stave-finishing techniques to bring local character to the fore.

From 8 to 31 May, the Suntory Time campaign highlighted Toni, the robotic bartender stationed at the Lotte Duty Free Wines & Spirits store in Terminal 2.

At the Suntory Time Toni pop-up, travellers enjoyed a tech-driven cocktail-making experience as the robot prepared signature drinks using Suntory spirits. Purchases made at the Toni pop-up were rewarded with an exclusive GWP set of luggage stickers inspired by the brand portfolio.

“These multi-brand activations at Singapore Changi Airport convey perfectly our commitment to creating immersive, consumer-first global travel retail experiences that combine innovation with our rich heritage,” commented Suntory Global Spirits General Manager – Emerging Markets GTR Alasdair Dickinson.

“By bringing together a selection of our iconic spirits in these highly visible, interactive environments, we are not only raising brand awareness, but we’re also engaging travellers in new and exciting ways.

“Whether it’s through dynamic storytelling, tech-driven experiences like Toni, or collectible gifts with purchase, we are rewarding our existing customer base – and recruiting a new generation of consumers – while reinforcing our position as a global leader in premium spirits.”