Emu Analytics, myPlane, Orb Media, Platform 195, and Arcube to participate in Startup Pitch Session at APEX FTE Dublin 2025

The following article was published by Future Travel Experience

The APEX FTE Dublin 2025 Startup Pitch Session will provide a platform for high-potential startups to showcase products and services developed to enhance CX, operational efficiency and commercial performance.

The co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025, will feature what promises to be a compelling Startup Pitch Session – in partnership with the FTE Digital, Innovation & Startup Hub. This will provide a platform for high-potential startups – including Emu Analytics, myPlane, Orb Media, Platform 195, and Arcube – to showcase their products and services that have been developed to enhance the customer experience, operational efficiency and commercial performance. Find out more about what you can expect to hear in this pioneering session. Register for APEX FTE EMEA and Ancillary & Retailing – one registration provides access to both events >> See the APEX FTE EMEA / Ancillary & Retailing schedule at a glance >>

Emu Analytics: Emu Analytics’ digital twin for improved airside operations

In a pitch by Martine Skaret, Senior Marketing and Business Growth Manager, Emu Analytics, discover how airlines like British Airways and Qantas, as well as airports like London Gatwick, are using Emu Analytics’ real-time digital twin to reduce delays and streamline airside operations. Last year saw International Airlines Group (IAG) win ‘Most Innovative Airline Initiative’ in the FTE EMEA Innovate Awards for implementing Emu Analytics’ software in British Airways’ operations centre and has since then reduced delays by 160,000 minutes. Learn how Emu Analytics’ digital twin could support your operations achieve the same. 

myPlane: Commercial charter flight distribution digitalised

Juuso Klemola, Co-Founder, myPlane, will introduce the world’s first online distribution system for commercial charter flights. How to transform the last non-digitalised frontier of B2B travel bookings and the €100 billion market of commercial charter flights.

Orb Media: Beyond Duty Free: Interactive Retail for the Passenger Economy

In a pitch by Ciara Sheahan, CEO, Orb Media, discover how immersive tech transforms the passenger journey – connecting travellers with brands, airports, and airlines to fuel engagement, unlock data, and accelerate ancillary revenue.

Platform 195: How to build multi-million dollar media ancillary revenue stream

A pitch by Stuart Adamson, CEO & Founder, Platform 195, will cover:

• What is retail media and why should you care? Retail media transforms airlines into media platforms by using first-party data and owned channels to deliver targeted advertising.
• What is the opportunity for airlines? Major revenue opportunity: up to $1.5 billion in scalable, incremental income from pre-booking and loyalty-based campaigns.
• Key benefits of embracing the technology include: open new pre-booking ad channels for endemic brands (e.g., hotels, tourism boards); monetise loyalty data with personalised, high-value targeting; unify media across the full customer journey (search → booking → inflight → post-trip).
• What are the challenges? Common barriers include legacy systems, data silos, and privacy regulations – but modern tech makes implementation easier than ever.
• Who is Platform 195? The company’s pedigree in retail media.
• Platform 195’s solution, Uplift, is a modular, plug-and-play retail media platform designed specifically for the global travel industry.
• Platform 195’s DRIVE methodology helps airlines launch and scale retail media programs through a structured, results-driven approach.

Arcube: 12+ Ancillaries, 10% Increase in Avg. Order Value with 6 Weeks Deployment and No Upfront Cost

Airlines typically sell 2-5 ancillaries, having to deal with different suppliers, coverage, and customer support. Prithveesh Nallamilli, Co-Founder & CEO, will share how in only one integration Arcube allows airlines to integrate 12+ new ancillaries while taking away all the pains of managing partners. Be generating additional revenue in 4-6 weeks with no upfront costs. Deployed with Etihad Airways, Arcube generated them an additional 7-figure, +10.3% in revenue. Register for APEX FTE EMEA and Ancillary & Retailing – one registration provides access to both events >> See the APEX FTE EMEA / Ancillary & Retailing schedule at a glance >>

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Emu Analytics, myPlane, Orb Media, Platform 195, and Arcube to participate in Startup Pitch Session at APEX FTE Dublin 2025