JetBlue and United announce Blue Sky collaboration to link loyalty programs and enhance CX

The following article was published by Future Travel Experience

JetBlue and United have launched Blue Sky, a unique loyalty program partnership offering more flight options, mutual rewards benefits, and expanded booking access across both airlines’ global networks.

JetBlue and United Airlines – a Corporate Partner of the FTE Digital, Innovation & Startup Hub – have announced Blue Sky, which is a new and unique collaboration that links their loyalty programs. The aim is to give customers of both airlines even more options to find flights that fit their plans, as well as new opportunities to earn and use MileagePlus miles and TrueBlue points across both airlines.

Blue Sky includes the following components, with some starting as early as this fall, subject to regulatory review:

• United’s MileagePlus customers can earn and use miles on most JetBlue flights. JetBlue’s TrueBlue members can earn and use points for flights on United’s extensive domestic and international network.
• Each airline will offer flights on one another’s website and app to make booking across the two airlines’ complementary networks simple and easy. Blue Sky includes an interline agreement, not a codeshare, meaning each airline will continue to publish and market flights independently under its own brand and flight numbers.
• The benefits of each airline’s loyalty program – priority boarding, complimentary access to preferred and extra legroom seats and same-day standby/switch – will be available when customers travel on the other airline’s aircraft.
• As part of the airlines’ agreement, JetBlue will provide United access to slots at JFK International Airport for up to seven daily round-trip flights out of JFK Terminal 6 to begin as early as 2027. And, as part of a net-neutral exchange, JetBlue and United will exchange eight flight timings at Newark.
• United will move its website and mobile app’s ability to sell hotels, rental cars, cruises and travel insurance, on both a stand-alone and package basis, to new technology and services provided by JetBlue’s Paisly platform.

“This collaboration with United is a bold step forward for the industry – one that brings together two customer-focused airlines to deliver more choices for travellers and value across our networks,” said Joanna Geraghty, CEO, JetBlue. “United’s global reach perfectly complements JetBlue’s East Coast leisure network, and significantly expands the options and benefits for TrueBlue members, no matter where in the world they are travelling. This is a clear win for our customers and crew members and supports our JetForward strategy.”

Scott Kirby, CEO, United, commented: “Blue Sky reflects our airlines’ shared focus on innovation and the customer experience. The JetBlue brand is tied to a great product and under Joanna’s leadership the airline continues to deliver for customers. We’re always looking for ways to give our MileagePlus members even more value and benefits and this collaboration gives them new, unique ways to use their hard-earned miles and find options that fit their schedule. Plus, our employees are really excited about United’s return to JFK for the longer-term and we’re all looking forward to starting up flights very soon.”

Hear more from United Airlines at FTE Global – the “CES of Aviation” taking place in Long Beach on 9 to 11 September 2025. Sagi Varghese, Managing Director, Airport Operations & CSD Technology, United Airlines, is participating in ‘The Technology Leaders Conversation – What are the technologies, and underlying infrastructure and approaches needed, to drive real transformation in air transport?’ Meanwhile, Kaveh Dabiran, Managing Director, Corporate Real Estate Planning & Development, United Airlines, is participating in a session focused on ‘The future of business & commercial strategies for airports – are we at the threshold of airports evolving to become digital companies that run experiential businesses, and what would the new business models and organisational structures be behind that?’ Register for FTE Global >>

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JetBlue and United announce Blue Sky collaboration to link loyalty programs and enhance CX