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Rising Marketing Expenditures Among Online Travel Agencies in Q1 2025
Online travel agencies (OTAs) like Airbnb, Booking Holdings, Expedia Group, and Trip.com Group collectively increased their marketing spend to $4.5 billion in Q1 2025, continuing a trend of aggressive investment in brand and customer acquisition.
Online travel agencies (OTAs) like Airbnb, Booking Holdings, Expedia Group, and Trip.com Group collectively increased their marketing spend to $4.5 billion in Q1 2025, continuing a trend of aggressive investment in brand and customer acquisition.
