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Luxury Travelers Demand Distinctive and Heritage&Rich Experiences, Rejecting 'Beige&ification' of Travel
The Luxury Travel Report 2025, conducted by Preferred Hotels & Resorts in partnership with The Harris Poll, has revealed that luxury travelers are increasingly seeking distinctive, personalized experiences and heritage&rich stays. They reject standardization in favor of authenticity and emotional connection. Loyalty programs remain a significant priority for them.
The Luxury Travel Report 2025, conducted by Preferred Hotels & Resorts in partnership with The Harris Poll, has revealed that luxury travelers are increasingly seeking distinctive, personalized experiences and heritage&rich stays. They reject standardization in favor of authenticity and emotional connection. Loyalty programs remain a significant priority for them.
