Moët & Chandon x Pharrell Williams gifting-themed pop-up shines with Dubai Duty Free

Located in Terminal 3, Concourse B Departures, the high-profile activation showcases the new limited-edition collection, globally launched on 1 May.

May 26, 2025 - 19:50

Moët & Chandon x Pharrell Williams gifting-themed pop-up shines with Dubai Duty Free

**Moët & Chandon and Dubai Duty Free deliver bold luxury to Dubai Airport with this eye-catching promotional space**

UAE. Moët Hennessy Travel Retail has teamed up with Dubai Duty Free for an exclusive pop-up highlighting the collaboration between Moët & Chandon and American musician Pharrell Williams at Dubai International Airport.

Located in Terminal 3, Concourse B Departures, the high-profile activation, unveiled in April, showcases the new limited-edition collection, globally launched on 1 May.

**Pharrell Williams’ design vision shines through in this stylish Moët & Chandon collaboration**

Inspired by themes of joy and celebration, the Moët & Chandon x Pharrell Williams collection of Brut Impérial is designed for gifting. Wrapped in midnight blue, deep red or gold, and embellished with Williams’ monogram and signature pearl accents, each bottle also stands out as a collector’s edition.

The design echoes the maison’s 1889 packaging, when the now-signature tie was presented as a bow. Williams reinterpreted this classic symbol into a bold, oversized fabric bow adorned with signature pearls, made to enhance festive moments.

This embroidered bow is detachable and can be worn as a brooch, enhancing an outfit with a touch of elegance.

The pop-up is designed to resemble a large gift box in midnight blue, making a strong visual statement of celebration and generosity.

The immersive activation centres around the oversized fabric bow, which anchors the entire collection.

The space features interactive elements, inviting travellers to personalise their experience by choosing a bottle and wrapping it as a gift with ribbon and a handwritten message.

As a travel souvenir, visitors can snap a photo and take home a Polaroid keepsake, while enjoying Pharrell Williams’ curated Moët & Chandon playlist, both available to save via QR code.

Dubai Duty Free Managing Director Ramesh Cidambi said: “We are very pleased to unveil the Moët & Chandon x Pharrell Williams pop-up at Dubai Duty Free in Terminal 3. This unique collaboration with Moët Hennessy Global Travel Retail invites travellers to engage in a gifting experience like no other.

“As the exclusive travel retail partner for this global-first activation, we are especially excited to present our customers with such a one-of-a-kind offering.”

Moët Hennessy Regional Director Southern Europe, Middle East & India Romain Carricaburu added: “This launch marks a significant milestone in the Moët & Chandon x Pharrell Williams campaign within global travel retail.

Leading the pop-up opening celebration were Moët Hennessy Regional Director for Southern Europe, Middle East & India, Romain Carricaburu (seventh from left) and Dubai Duty Free executives, Managing Director Ramesh Cidambi (fifth from right); Senior Vice President – Marketing Sinead El Sibai (sixth from left); and Senior Vice President – Purchasing Sharon Beecham (fourth from left)

“As the only physical expression of the collaboration in travel retail worldwide, the pop-up encapsulates the spirit of this partnership – rooted in joy and optimism and defined by celebration, creativity, and meaningful connection.

“In collaboration with Dubai Duty Free we want to enjoy the moment of celebration with our travellers, ‘as the best part of any birthday is the people who celebrate with you’. With Dubai International Airport recently named the world’s busiest international airport for 2024, it offers a perfect stage to bring this experience to life and transform a travel moment into a lasting memory for a global audience.”