Omio predicts hyper-personalised, AI-powered travel experiences by 2035

BERLIN – Omio, leading multi-modal travel booking platform, has released its inaugural Omio 2035: Future Journeys Report. The report, developed in partnership with the globally renowned foresight consultancy, The Future Laboratory, along with a panel of leading industry experts and stakeholders, reveals key insights that will shape future travel behaviors and highlights emerging consumer experiences, from now until 2035. Based on expert interviews, proprietary research, travel insights, and theoretical perspectives, the report explores future traveler perspectives, from pre-trip discovery to on-journey interactions and loyalty reward strategies.

The expert panel contributing to the report consists of: 

• Roya Zeitoune, Head of Culture and Trends EMEA, YouTube 
• Dr Dimitrios Tsivrikos, Consumer and Business Psychologist, University College London   
• Rohit Talwar, Futurist and CEO, Fast Future   
• Martin Raymond, Co-founder, The Future Laboratory   
• Veronica Diquattro, President of B2C Europe, Omio 

The Omio 2035: Future Journeys Report reveals five future journeys – Travel-tainment, Identity Itineraries, Intuitive Agents, Easy Escapes, Intermodal Advantage – plus a series of compelling conclusions:

1. Book as you Binge

By 2035, travelers won’t waste time researching and booking trips, instead, they’ll stumble upon them via immersive travel-tainment – binge-worthy storytelling shaped by their habits, values, and moods. They will swipe up, speak on cue, or click to curate their journeys – no need for tab-switching. Booking platforms will evolve into hubs of raw and authentic travel content that is immediately bookable. 

2. Emotional Goal Engine

In the coming decade, travel will change from being about where you want to go, to who you are, why you want to travel and how you want to feel. Journey itineraries will be powered by people’s identities, where AI and algorithms build hyper-personalized journeys based on emotional needs, intent, and sense of self, rather than trending destinations. Pre-trip social networks will connect like-minded travelers who are about to embark on similar journeys.

3. AI-ttentive Journey Agents 

Trips will become seamless in the next decade, as booking partners transform into hyper-flexible, responsive and rewarding companions that ease disruption and elevate each stage of the journey. Tomorrow’s journey-makers will engage with intuitive, agentic AI buddies through platforms and devices that deliver real-time rebooking, local insights, and adaptive rewards, turning moments of friction into loyalty and anticipating and remedying on-trip issues before travelers are even aware of them.

4. No-prep Journeys 

Hyper-convenient, frictionless, and rewards-driven systems will transform people’s journey experience in the 2030s. Booking platforms will be reimagined as travel concierges, replacing pre-trip logistics with seamless, easy escapes. They will provide travelers with on-arrival access to essentials and loyalty-driven rewards. With journeys focusing on efficiency in the next decade, a two-week trip will require nothing more than a carry-on bag. Travelling light will also benefit the reduction of journey carbon emissions, aligning with people’s growing desire to travel sustainably without sacrificing convenience.  

5. Intermodal Experience Curators  

Advanced technologies will create hyper-personalized connections between journey-makers, their transit choices, and the surrounding environment, designing and inspiring entire multi-modal journeys based on their values, moods, and moments. Each stage of the journey, from riding on the back of a moto-taxi to targeted ads on a high-speed metro, will transform trips into content-rich, guided micro-experiences, powered by hyper-connectivity and advanced, embedded technologies. Moving between transit types will become an integrated, immersive, and informative experience, where the journey becomes as much of an adventure as the destination itself. 

Omio’s Role in the Evolution of Journeys 

‘The future of journeys will merge advanced AI technologies, smart infrastructure and rewarding traveller experiences to create unique itineraries for all,’ says Veronica Diquattro, Omio’s President of B2C and Supply Europe. ‘This integrated, intelligent ecosystem will deliver journeys that reflect who we are, intuitively flexing to our schedules, passions and moods, while ensuring more responsible travel choices. At Omio, we will continue to push boundaries, radically simplifying the user experience and building a next-gen journey platform delivering traveler inspiration, hyper-intuitive booking and travel experiences tailored to each consumer.’ 

Gen Alpha: The Generation Reshaping Travel Trends 

The report highlights a significant change regarding younger consumer generations, soon to encompass Generation Alpha. The internet has eliminated geographical limits, allowing individuals to create communities across the globe. These young adventurers seek more than just digital connections; they yearn for physical experiences driven by their online curiosity. Social media, streaming services, and lively virtual subcultures are already influencing their desire to travel. For them, travel is a fundamental necessity – a means to break free from the mundane.  

‘The way we think about taking trips is changing. Planning, inspiration, the experience en route, and even post-travel touchpoints are all taking on new significance. Instead of just getting from A to B, it’s about how the entire journey feels and adapts along the way. In the next decade, the most successful platforms will be those that respond to this shift, creating journeys that are seamless and feel far more personal,’ comments Martin Raymond, co-founder, The Future Laboratory.

The article Omio predicts hyper-personalised, AI-powered travel experiences by 2035 first appeared in TravelDailyNews International.