Logo Design Trends 2025: The Biggest Shifts in Brand Identity

Welcome to the 23rd edition of the LogoLounge Trends Report and no, this isn’t your average clickbait “design inspo” list.

Curated by Bill Gardner, founder of LogoLounge.com, this year’s report doesn’t chase fleeting styles. It maps movement — the deeper shifts shaping what shows up in our feeds, on client decks, and in the next wave of brand refreshes.

And in 2025? We’re seeing a compelling split: future-focused, AI-fueled fluency on one side, and earthy, analog grounding on the other. One bus is racing toward hyper-speed innovation. The other is easing into intentional, hand-crafted design. Most of us are riding both — and the logos prove it.

Let’s unpack the most logo design trends and themes.

The Big Picture: Less Trendy, More Truthful

Before we dive into the visuals, it’s worth noting what this report does best: spot long-term behavioral shifts in the industry.

This year, 30,000+ logos from over 120 countries were analyzed. From brand mascots to melting letterforms and the return of 90s-style press-on type, the overarching insight is clear:

Design is moving toward emotional resonance and energetic motion, not just decoration.

There’s a push to connect, to move, and to tell stories with clarity (even if it comes in the form of a smirking snack mascot with rubbery legs).

2025’s Standout Logo Trends

Here’s your digestible breakdown of the most relevant shifts.

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