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Thailand Eyes High-Spending Markets Amid China Tourism Slump
Thailand built its tourism engine on volume, and no market delivered like China. But with Chinese arrivals nowhere near pre-pandemic numbers, Thai tourism officials are making a hard pivot: fewer tourists, but higher spenders.
Skift Take: Thailand built its tourism engine on volume, and no market delivered like China. But with Chinese arrivals nowhere near pre-pandemic numbers, Thai tourism officials are making a hard pivot: fewer tourists, but higher spenders.
