Businessoffashion

How I Became… Nars Cosmetics’ Deputy General Manager of...

Having started her career in fashion PR and marketing, Jennifer Jackson pursued ...

Denim Enters Its ‘No Rules’ Era

Denim shapes — from the Millennial skinny resurgence to Gen-Z’s ultra-baggy obse...

The Art and Science of Product Naming

While tricky to get right, when item monikers resonate — think Glossier’s Boy Br...

How to Responsibly Integrate Generative AI into the E-C...

BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ —...

US, China Cite ‘Substantial Progress’ in Geneva Trade T...

Neither side immediately announced specific measures, but the two biggest econom...

Report: Boohoo in Talks on £175 Million Debt Package

Amid tensions with Mike Ashley’s Frasers Group, Debenhams is in talks about a de...

This Week: Is Burberry’s Turnaround a Go?

The British luxury brand hopes to top low expectations for a second quarter.

Tariff Windfall Tests Limits of India’s Apparel Factories

As US retailers shift orders from China and Bangladesh to capitalise on lower ta...

The BoF Podcast | Modest Fashion at a Crossroads

Linda Anggrea of Modinity, Kareem Türe of Modanisa, and Rabia Zargarpur of Rabia...

Is This the End of Cheap Stuff in America?

As US sales of Shein and Temu plummet, some sustainability advocates make the ca...

Is Homemade Shampoo a Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking ove...

Is Homemade Shampoo A Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking ove...

Lessons from Trump’s Degrowth Experiment

The US President’s tariffs are effectively achieving what a decade of sustainabl...

Walmart Calls, But India’s Garment Worker Woes Blunt Ta...

American retailers are ramping up inquiries to manufacture in India in response ...

Peloton Shares Slide on Bigger-Than-Expected Q3 Loss

The fitness company now expects 2025 revenue between $2.46 billion and $2.47 bil...

Luxury Labels Ditch Steep China Discounts to Rebuild Value

Global fashion houses are reshaping their discount strategies in China, hoping t...

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