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Fairmont Hotels & Resorts Introduces New Global Brand Campaign
NEW YORK—Fairmont Hotels & Resorts shared its new global brand campaign, “Make Special Happen.” Paying homage to the brand’s heritage, the creative tells the story of the build-up to a celebration, capturing how Fairmont colleagues and guests come together to “Make Special Happen.” Developed by King & Partners, the new campaign was directed by filmmaker Jean Claude Thibaut and shot at Fairmont Royal York in Toronto. Stylistically, the creative evokes a classic film, a tribute […] The post Fairmont Hotels & Resorts Introduces New Global Brand Campaign appeared first on LODGING Magazine.
NEW YORK—Fairmont Hotels & Resorts shared its new global brand campaign, “Make Special Happen.” Paying homage to the brand’s heritage, the creative tells the story of the build-up to a celebration, capturing how Fairmont colleagues and guests come together to “Make Special Happen.” Developed by King & Partners, the new campaign was directed by filmmaker Jean Claude Thibaut and shot at Fairmont Royal York in Toronto. Stylistically, the creative evokes a classic film, a tribute […]
The post Fairmont Hotels & Resorts Introduces New Global Brand Campaign appeared first on LODGING Magazine.
