Fred partners with Gassan for exclusive Dutch travel retail debut at Amsterdam Airport Schiphol

THE NETHERLANDS. LVMH-owned luxury jeweller Fred has made its exclusive travel retail debut in partnership with Gassan at Amsterdam Airport Schiphol.

The brand’s collections are showcased at the redesigned boutique in Lounge 1, offering travellers an elevated shopping experience at one of Europe’s key travel hubs.

Gassan CCO and COO David Bijlsma said, “Gassan continues to innovate and seek beautiful additions to our brand portfolio. Fred is a stunning high-end addition in the realm of jewellery with a next-level appeal. We are proud to offer this brand in our store.”

Fred selected Amsterdam Airport Schiphol for its travel retail debut due to the airport’s strong international traffic and rising demand for immersive luxury retail at key travel gateways.

The partnership reflects both brands’ focus on delivering quality and craftsmanship in a premium retail setting, Gassan said.