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Marriott CFO on Preserving CitizenM's 'Innovative DNA'

Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM. -Luke Martin

Apr 28, 2025 - 23:32
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Marriott CFO on Preserving CitizenM's 'Innovative DNA'
Skift Take: Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM. -Luke Martin

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