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Sustainability Takes a Back Seat, Even at Sustainable Fashion Brands

In a challenging market, a generation of brands that helped pioneer 'sustainable fashion' are shifting their sales pitch, letting design, not values, do the talking.

May 14, 2025 - 08:22
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Sustainability Takes a Back Seat, Even at Sustainable Fashion Brands
In a challenging market, a generation of brands that helped pioneer 'sustainable fashion' are shifting their sales pitch, letting design, not values, do the talking.
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