Coty stock eases after spike prompted by WWD report of potential sale

Coty’s share price eased -2.18% yesterday (17 June) to US$4.94 after a sharp spike on Monday (16 June) following a WWD report that the group is seeking buyers for its luxury and consumer beauty businesses.

Jun 18, 2025 - 10:20
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Coty stock eases after spike prompted by WWD report of potential sale
According to WWD, Coty is in the early stages of seeking buyers for its luxury and consumer divisions with Interparfums showing interest, particularly for the Burberry and Hugo Boss brands

Coty’s share price eased -2.18% yesterday (17 June) to US$4.94 after a sharp spike on Monday (16 June) following a WWD report that the group is seeking buyers for its luxury and consumer beauty businesses.

Coty stock jumped +7% in afternoon trading on the New York Stock Exchange after the report, closing at US$5.05, up +6.7% over the previous day.

The share price was down -29.3% for the past six months at close of trading yesterday.

In a comment to The Moodie Davitt Report, a Coty spokesperson said: “As a matter of principle, we do not comment on rumour and speculation.”

After a brief Monday spike, Coty’s share price flattened yesterday. The stock has struggled through a difficult six months for many beauty sector leaders.

The WWD story suggested potential divestment would separate Coty’s prestige fragrance and beauty brands – which include Gucci, Burberry, Jil Sander and Hugo Boss – from its mass-market portfolio comprising Covergirl, Rimmel London and Max Factor.

According to WWD, Coty is in discussions with Interparfums regarding the sale of parts of its luxury division, with particular interest focused on the high-performing Burberry and Hugo Boss fragrance lines. Interparfums previously held the Burberry fragrance licence until 2013. ✈

Hands off Gucci: A flashback to our report in February 2023 after the creation of Kering Beauté first prompted speculation the French luxury powerhouse might seek to repatriate the Gucci fragrance business