Whowhatwear

Plot Twist: Chai Isn't Just for Fall, and This Chic New Fragrance Is Proof

Plot Twist: Chai Isn't Just for Fall, and This Chic New...

Apr 24, 2025 0

It's definitely unique.

No Joke—This Skincare-Makeup Hybrid Just Put My Foundation Into Retirement

No Joke—This Skincare-Makeup Hybrid Just Put My Foundat...

Apr 24, 2025 0

My skin has never looked better.

I Tried On All the Coolest Items From Grlfrnd—These Are the Things Worth Buying

I Tried On All the Coolest Items From Grlfrnd—These Are...

Apr 24, 2025 0

I'm betting on denim.

I Finally Got Around to Creating My Annual Spring Shopbop Wish List—You're Welcome

I Finally Got Around to Creating My Annual Spring Shopb...

Apr 24, 2025 0

Enjoy.

We Try Before You Buy: Chic Wedding Guest Looks That Meet Every Dress Code

We Try Before You Buy: Chic Wedding Guest Looks That Me...

Apr 24, 2025 0

Ready for every occasion.

The Who What Wear UK Wedding Directory: The Venues, Suppliers and Brands We Genuinely Recommend

The Who What Wear UK Wedding Directory: The Venues, Sup...

Apr 24, 2025 0

Your definitive guide to planning the big day.

Welcome to the Who What Wear UK Wedding Issue 2025!

Welcome to the Who What Wear UK Wedding Issue 2025!

Apr 24, 2025 0

Your ultimate guide to all things stylish in the world of nuptials.

I Want to Smell Like I’ve Just Stepped Out of the Shower—9 Soapy Perfumes I Swear By

I Want to Smell Like I’ve Just Stepped Out of the Showe...

Apr 24, 2025 0

Pared-back perfection.

The Ultimate Honeymoon Destination Guide—From Minimoons to Bucket-List Trips

The Ultimate Honeymoon Destination Guide—From Minimoons...

Apr 24, 2025 0

Dream destinations.

Meghan Markle Just Landed in NYC Wearing the Fashion Person's Alternative to Black Trousers

Meghan Markle Just Landed in NYC Wearing the Fashion Pe...

Apr 24, 2025 0

Do you own these pants yet?

Every Time I Wear a Cardigan With a Fitted Waist, I Get Tons Of Compliments—Here Are 13 Everyone Should Know About

Every Time I Wear a Cardigan With a Fitted Waist, I Get...

Apr 24, 2025 0

The elegant knit to know.

Meghan Markle Just Landed in NYC in the Fashion Person's Alternative to Black Trousers

Meghan Markle Just Landed in NYC in the Fashion Person'...

Apr 24, 2025 0

Do you own these pants yet?

If You're Wearing This Highly Specific Shoe Trend, I Know You're a Fashion Person

If You're Wearing This Highly Specific Shoe Trend, I Kn...

Apr 24, 2025 0

This $39 pair is calling your name.

The Square Bob Is Officially the It-Girl Haircut of Spring and Summer—Here's the Proof

The Square Bob Is Officially the It-Girl Haircut of Spr...

Apr 23, 2025 0

Calling my hairdresser ASAP.

I Just Moved Into a Tiny Studio—22 Pieces Of Furniture That Are Ideal For Maximizing Space

I Just Moved Into a Tiny Studio—22 Pieces Of Furniture ...

Apr 23, 2025 0

Small-space furniture recs ahead!

Every Cool New Yorker Knows These Anti-Trend Flats Look Better With Jeans Than Boots and Sneakers

Every Cool New Yorker Knows These Anti-Trend Flats Look...

Apr 23, 2025 0

Classic and chic.

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