Google Introduces Flow: A New AI Filmmaking Tool Powered by Veo 3

In what has become a familiar refrain over the past year and change, AI technology is pushing forward at breakneck speeds. There have been countless improvements to generative AI video technologies over the past few months, perhaps none as noteworthy as Google’s introduction of the company’s new Veo 3 generative AI video model.On top of the Veo 3 announcement (that is also paired with a new Imagen 4 image model and other tools), Google is also rolling out Flow, the company’s new AI filmmaking tool. Let’s take a look at these new technologies and explore what they’re set to offer in the creative film and video space.Introducing Google Veo 3As a follow-up to Veo 2, which was quite noteworthy at its release, Veo 3 promises to be even more state-of-the-art and provide some of the most sophisticated generative AI videos known to mankind. Compared to Veo 2, Veo 3 is set to add more photorealism as well as the ability to better generate text and replicate real-world physics.Veo 3 also gets a notable boost by adding audio generation for the first time, as well as the ability to add appropriate background noise and even dialogue for scenes with characters speaking with each other.Veo 3 is available today for Google Ultra subscribers through the Gemini app as well as with Flow, which we’ll explore more about below.Google’s Flow AI Filmmaking ToolThe biggest news here, along with Darren Aronofsky’s announcement of his own generative AI storytelling venture, ‘Primordial Soup’, which is set to use Google’s latest AI technologies, is this new Flow AI filmmaking tool.Designed for (and by, reportedly) creatives in the industry, Flow is the only AI filmmaking tool custom-designed for Google’s most advanced models: Veo, Imagen, and Gemini. The goal of Flow is to help storytellers explore their ideas without limitations and create cinematic clips and scenes for their projects.Advanced AI Video Controls and FeaturesFlow is also set to offer some advanced features and functions, a few akin to what you’d find in Runway or other generative AI video model apps, but a few unique on their own. The highlights will include:Camera Controls: Master your shot with direct control over camera motion, angles, and perspectives.Scenebuilder: Seamlessly edit and extend your existing shots, revealing more of the action or transitioning to what happens next with continuous motion and consistent characters.Asset Management: Easily manage and organize all of your ingredients and prompts.Flow TV: Spark your creativity with an ever-growing showcase of clips, channels, and content generated with Veo. You can see the exact prompts and techniques used for clips you like, providing a practical way to learn and adapt new styles.Flow is available to subscribers of our Google AI Pro and Google AI Ultra plans in the U.S., with more countries coming soon. You can find out more info on Flow and all of Google’s latest AI ventures on the company’s website here.Google AI Pro gives you the key Flow features and 100 generations per month, and Google AI Ultra gives you the highest usage limits and early access to Veo 3 with native audio generation, bringing environmental sounds and character dialogue directly into video creation.

May 21, 2025 - 19:25

Google Introduces Flow: A New AI Filmmaking Tool Powered by Veo 3

In what has become a familiar refrain over the past year and change, AI technology is pushing forward at breakneck speeds. There have been countless improvements to generative AI video technologies over the past few months, perhaps none as noteworthy as Google’s introduction of the company’s new Veo 3 generative AI video model.

On top of the Veo 3 announcement (that is also paired with a new Imagen 4 image model and other tools), Google is also rolling out Flow, the company’s new AI filmmaking tool. Let’s take a look at these new technologies and explore what they’re set to offer in the creative film and video space.

Introducing Google Veo 3

As a follow-up to Veo 2, which was quite noteworthy at its release, Veo 3 promises to be even more state-of-the-art and provide some of the most sophisticated generative AI videos known to mankind. Compared to Veo 2, Veo 3 is set to add more photorealism as well as the ability to better generate text and replicate real-world physics.

Veo 3 also gets a notable boost by adding audio generation for the first time, as well as the ability to add appropriate background noise and even dialogue for scenes with characters speaking with each other.

Veo 3 is available today for Google Ultra subscribers through the Gemini app as well as with Flow, which we’ll explore more about below.

Google’s Flow AI Filmmaking Tool

The biggest news here, along with Darren Aronofsky’s announcement of his own generative AI storytelling venture, ‘Primordial Soup’, which is set to use Google’s latest AI technologies, is this new Flow AI filmmaking tool.

Designed for (and by, reportedly) creatives in the industry, Flow is the only AI filmmaking tool custom-designed for Google’s most advanced models: Veo, Imagen, and Gemini. The goal of Flow is to help storytellers explore their ideas without limitations and create cinematic clips and scenes for their projects.

Advanced AI Video Controls and Features

Flow is also set to offer some advanced features and functions, a few akin to what you’d find in Runway or other generative AI video model apps, but a few unique on their own. The highlights will include:

Camera Controls: Master your shot with direct control over camera motion, angles, and perspectives.
Scenebuilder: Seamlessly edit and extend your existing shots, revealing more of the action or transitioning to what happens next with continuous motion and consistent characters.
Asset Management: Easily manage and organize all of your ingredients and prompts.
Flow TV: Spark your creativity with an ever-growing showcase of clips, channels, and content generated with Veo. You can see the exact prompts and techniques used for clips you like, providing a practical way to learn and adapt new styles.

Flow is available to subscribers of our Google AI Pro and Google AI Ultra plans in the U.S., with more countries coming soon. You can find out more info on Flow and all of Google’s latest AI ventures on the company’s website here.

Google AI Pro gives you the key Flow features and 100 generations per month, and Google AI Ultra gives you the highest usage limits and early access to Veo 3 with native audio generation, bringing environmental sounds and character dialogue directly into video creation.