Images of the Day: ARI adds a welcome dash of humour and colour to gift bags

Our latest image selection comes courteous of Irish state-owned travel retailer ARI, which has added colour and quirky humour to its gift bag presentation.

May 23, 2025 - 04:20

Images of the Day: ARI adds a welcome dash of humour and colour to gift bags

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

IRELAND/INTERNATIONAL. Our latest image selection comes courteous of Irish state-owned travel retailer ARI, which has added a dash of colour and humour to its gift bag presentation.

ARI’s new gift bags, which are being introduced across its global estate, feature catchy tag lines such as ‘TikTok made me buy it’ to category-specific messages like ‘It’s happy hour somewhere’.

The bags, which are available in multiple formats and colours, are designed to appeal to a broad customer demographic, said the company.

**Clever social media references help add appeal to the ARI gift bag offer**

“We know that gifting is a key purchase driver in duty free. It’s a core pillar of our Customer Value Proposition, and we are constantly working to improve our offering for passengers,” ARI said in a LinkedIn post. “We think [the gift bags are] a great way to bring the fun and joy into gifting.”

Expect to see the bags appear front and centre of the company’s latest ‘Joy Day’ celebrations coming up in June.