Toasting elegance: Moët Hennessy reveals Les Caves de Champagne shop-in-shop with Dubai Duty Free

Described by Moët Hennessy as an exclusive retail destination, the 76sq m installation features a substantial selection of fine Champagnes, including industry-leading brands such as Moët & Chandon, Veuve Clicquot and Dom Pérignon.

May 23, 2025 - 04:20

Toasting elegance: Moët Hennessy reveals Les Caves de Champagne shop-in-shop with Dubai Duty Free

UAE. Moët Hennessy Travel Retail has unveiled a striking Les Caves de Champagne shop-in-shop with partner Dubai Duty Free in the Dubai International Airport Terminal 3 Arrivals area.

The drinks company said the elegant installation is positioned as a “new retail design benchmark in the Middle East”.

**A touch of class: Premium Champagnes from Moët Hennessy now have a high-profile presence in Dubai Duty Free’s Dubai International Airport Terminal 3 Arrivals store**

Described by Moët Hennessy as an exclusive retail destination, the 76sq m shop-in-shop features a substantial selection of fine Champagnes, including industry-leading brands Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug and Armand de Brignac.

Moët Hennessy claims the store showcases one of the most premium Champagne assortments ever seen in global travel retail, offering rare vintages, limited editions and large formats. It caters to Champagne connoisseurs, gift shoppers and those seeking high-class products.

**Dubai Duty Free Managing Director Ramesh Cidambi (left) and Moët Hennessy Regional Director Southern Europe, Middle East & India Romain Carricaburu toast the new luxury retail venture**

Key features of the store include a 17-metre wall showcasing six prestigious Maisons. Shoppers can explore exclusive personalisation services, from bespoke bottle customisation to tailored gifting options, “elevating every purchase into a unique experience”, Moët Hennessy noted.

Interactive displays celebrate the artistry and heritage of each brand, with the aim of heightening the sense of exclusivity and craftsmanship.

For example, striking in-store pillars showcase Dom Pérignon’s latest artist collaborations, while immersive visual merchandising brings each Maison’s storied legacy to life.

The store’s cellar-inspired design pays homage to the famous chalk cellars of the Champagne region in France, blending tradition with innovation. Architectural elements such as 3D-printed stone and captivating lighting displays guide visitors through the immersive environment.

Moët Hennessy Regional Director Southern Europe, Middle East & India Romain Carricaburu said, “We are thrilled to collaborate with our longstanding partner Dubai Duty Free on crafting a unique retail environment with the opening of Les Caves de Champagne at Dubai International Airport.

“It embodies the essence of the Champagne Crayères cherished by our Maisons for preserving and ageing our finest Champagnes. It demonstrates our commitment to continue delivering exceptional and memorable experiences to our travellers.”

Dubai Duty Free Managing Director Ramesh Cidambi commented, “We are excited to partner with Moët Hennessy to offer our customers arriving in Dubai, a unique opportunity to explore an exceptional selection of the finest Champagne brands, all within a luxurious atmosphere.

“This initiative underlines the importance of partnerships, collaboration and innovation in driving growth and creating exclusivity within the travel retail space.”