Thélios, Unifree and Gebr. Heinemann blend luxury eyewear with technology in Fendi pop-up

Thélios has partnered with Gebr. Heinemann and Unifree Duty Free to introduce a luxury pop-up concept featuring the Fendi brand at Istanbul Airport.

May 23, 2025 - 04:20

Thélios, Unifree and Gebr. Heinemann blend luxury eyewear with technology in Fendi pop-up

TÜRKIYE. LVMH eyewear division Thélios has partnered with Gebr. Heinemann and Unifree Duty Free to introduce a luxury pop-up concept featuring the Fendi brand at Istanbul Airport.

The eyewear pop-up is situated in the departures area after passport control on the right, in front of Unifree Duty Free store. The pop-up oﬀers the Spring-Summer 25 collection of Fendi eyewear, within a visual merchandising installation that reflects the Maison’s seasonal concept. The pop-up launched in April and runs through June.

The space integrates AR mirrors, and for the first time features interactive try-on collaboration with the retailer’s fashion and jewellery oﬀer. The pop-up is equipped with a Snapchat-powered augmented-reality mirror that enables shoppers to virtually try on a variety of eyewear options before making a purchase, including a download and printing option. Shoppers can also add Fendi jewellery to complete the look.

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Thélios Head of Global Travel Retail Alessandro Eucaliptus said, “Thélios is delighted to partner with Gebr. Heinemann to bring the Fendi eyewear experience to Istanbul Airport. This pop-up is a demonstration of our commitment to delivering innovative and engaging retail environments within the travel retail channel.

“We are proud to showcase Fendi’s stunning visual merchandising concept, oﬀering a boutique look-and-feel to travellers. Completed by interactive elements, we are confident that travellers will enjoy their immersion into the creative universe of Fendi.”

Gebr Heinemann Director Purchasing Fashion, Accessories Jan Richter said, “At Gebr. Heinemann, we continuously seek to elevate the passenger experience by oﬀering exceptional products and memorable moments.

“Our collaboration with Thélios and Fendi for this exclusive pop-up perfectly aligns with this vision. We are excited to provide travellers at Istanbul Airport with an immersive shopping experience that blends luxury eyewear with interactive technology.”

Unifree Duty Free Chief Commercial Oﬃcer Ceren Tonguç added, “We are pleased to welcome the Fendi eyewear pop-up at Istanbul Airport. This exclusive activation reflects our ongoing commitment to delivering exceptional luxury retail experiences and oﬀering travellers access to iconic fashion brands in a unique and dynamic setting.”