Le K2 Collections appoints NEWDAM as brand representation partner in North America

NEW YORK, NY – Le K2 Collections, the family-owned group of ultra-luxury hotels and chalets in the French Alps, has appointed NEWDAM as its brand representation agency for the North American leisure market. The partnership will focus on enhancing visibility among discerning U.S. and Canadian travelers, cultivating relationships with luxury travel advisors and consortia, and further positioning Le K2 Collections as the pinnacle of alpine hospitality.

Located in Courchevel 1850 and Val d’Isère – two of the Alps’ most prestigious ski destinations – Le K2 Collections offers ski-in/ski-out access to Europe’s finest terrain, including Les Trois Vallées’ 373 miles (600 km) of slopes; the largest connected ski area in the world.

From ultra-private chalets and Michelin-starred dining to immersive spas and intuitive service, the collection delivers refined alpine hospitality. For younger travelers and families, Le K2 Djola offers a more accessible, design-forward option.

Three of the four properties – Le K2 Palace, Le K2 Altitude, and Le K2 Chogori – are longstanding members of The Leading Hotels of the World.

Le K2 Collections

• Le K2 Palace, Courchevel 1850: Family-owned and officially recognized as a “Palace” by Atout France, Le K2 Palace is Courchevel 1850’s most prestigious address. Located on the Cospillot slope with ski-in/ski-out access, it features 29 rooms and suites, six Suite-Chalets with three bedrooms each, newly opened in December 2023 and six Chalets with five to seven bedrooms each offering direct underground car park access for ultimate privacy. Highlights include two-Michelin-starred Le Sarkara, Peruvian cuisine at L’Altiplano, Goji Spa by Nescens, and the newly reopened Kids Klub (2024) alongside a Teens Club. With underground chalet access, 24/7 concierge, and panoramic views of Les Trois Vallées, it offers rare privacy and refined alpine living.
  Winter 2025/26 Opening Dates: December 13, 2025 – April 4, 2026
• Le K2 Altitude, Courchevel 1850: Set on the peaceful Pralong slope in Courchevel 1850, Le K2 Altitude offers ski-in/ski-out access to Les Trois Vallées and a relaxed chalet-style atmosphere ideal for families and extended stays. With 32 rooms and suites – including spacious two-bedroom family options – the hotel combines residential comfort with elevated amenities. Guests enjoy French cuisine at L’Altitude, Lebanese-inspired dishes at Base Kamp by Aïnata, a Goji Spa with indoor pool and wellness facilities, a Kids Club, and private cinema lounge. Interconnected lodges and multi-bedroom layouts make it a perfect base for those seeking privacy, space, and warm alpine hospitality.
  Winter 2025/26 Opening Dates: December 18, 2025 – April 5, 2026
• Le K2 Djola, Courchevel 1850: Opened in 2017, Le K2 Djola offers contemporary alpine style and four-star comfort in a prime Courchevel 1850 location – just steps from ski lifts, boutiques, and après-ski hotspots. With 24 rooms and suites, including duplex and interconnecting options, it’s ideal for couples, families, and younger travelers seeking flexibility and design-forward living. Guests enjoy a cozy breakfast lounge, sauna, hammam, and access to the dining facilities of nearby Le K2 Palace and Le K2 Altitude. As part of the family-owned Le K2 Collections, it delivers thoughtful hospitality and elevated convenience at a more accessible price point.
  Winter 2025/26 Opening Dates: December 19, 2025 – March 29, 2026
• Le K2 Chogori, Val d’Isère: Opened in December 2020, Le K2 Chogori brings a fresh, design-forward spirit to Val d’Isère, blending contemporary alpine style with warm, discreet service. Located in the heart of the village near the slopes, it offers a soulful alternative to Courchevel’s elegance in a resort known for high-altitude skiing, snow reliability, and authentic alpine charm. With just 21 rooms and suites – including a variety of two- and three-bedroom suites, ideal for families – this intimate retreat caters to families and culturally curious travelers. Guests enjoy Peruvian cuisine at L’Altiplano, wellness at the Goji Spa, and dedicated services including a Kids Room, ski valet, and personalized concierge. Ideal for those seeking authenticity, comfort, and quiet sophistication in one of the Alps’ most iconic resorts.
  Winter 2025/26 Opening Dates: December 17, 2025 – April 12, 2026

The article Le K2 Collections appoints NEWDAM as brand representation partner in North America first appeared in TravelDailyNews International.