![The Sweet Cheat [THE PAST REGAINED]](https://jonathanrosenbaum.net/wp-content/uploads/2011/05/timeregained-womanonstairs.png)
-0-8-screenshot.png?width=1920&height=1920&fit=bounds&quality=70&format=jpg&auto=webp#)
.jpg?width=1920&height=1920&fit=bounds&quality=70&format=jpg&auto=webp#)
Marriott’s Strategy for Its New Series Brand: Why It Started in India
Sure, Marriott had the scale, but it lacked a midscale brand in India — until now. With Fern and the launch of Series, it’s finally filling the gap and going all-in on India’s fastest-growing hotel segment.
Skift Take: Sure, Marriott had the scale, but it lacked a midscale brand in India — until now. With Fern and the launch of Series, it’s finally filling the gap and going all-in on India’s fastest-growing hotel segment.
