Burberry’s cross-category outpost lands at Changi Airport with The Shilla Duty Free

The Burberry Singapore Changi Basecamp Outpost features the global debut of the brand’s Golden Haze and Rose Ember, two eau de parfums expanding the Signatures Extreme Botanicals collection.

May 27, 2025 - 13:20

Burberry’s cross-category outpost lands at Changi Airport with The Shilla Duty Free

**The Burberry brand experience takes centre stage at Changi Airport with timeless fashion, signature scents and beauty essentials**

SINGAPORE. Coty Travel Retail has partnered with The Shilla Duty Free to launch the first exclusive pop-up highlighting Burberry’s beauty, fragrance and fashion categories in Singapore Changi Airport Terminal 3.

**The cashmere scarf is a key piece in Burberry’s fashion offer**

The Burberry Singapore Changi Basecamp Outpost also features the global debut of the brand’s Golden Haze and Rose Ember, two eau de parfums extending the Signatures Extreme Botanicals collection.

Running from 1 May to 24 June, the immersive activation invites travellers to explore a curated mix of clothing, accessories, eyewear, makeup and signature scents.

Coty Senior Vice President, Global Travel Retail Mette Engell said, “The debut of Burberry’s first-ever cross-category outpost at Singapore Changi Airport is further testament to Coty’s commitment to crafting unique retailtainment concepts that bring our brands to life through immersive storytelling, personalised discovery, and exclusive product access.

“This launch once again underscores that we are the go-to partner for fashion houses focused on creating elevated experiences that captivate people’s imagination.”

The Basecamp Outpost spotlights the entire Burberry fragrance collection, from Goddess and Hero eau de parfums to the prestige Signatures line, with select items offered for personalised engraving.

**Travellers can add a personal flair to their purchase with complimentary engraving at the outpost**

The brand’s signature makeup collection enhances the beauty range with key products, including the best-selling Burberry Kisses, the Burberry Brit Shine and the high-performance Beyond Wear collection, featuring Trench Protect Technology.

**Marking the launch in style: Key representatives from The Shilla Duty Free, Coty and Changi Airport Group, along with brand ambassadors, come together to celebrate Burberry’s latest pop-up**

An activewear collection inspired by Burberry’s innovative trench coat fabric is also available at the pop-up, delivering lasting comfort and weather resistance.

The outpost offers interactive elements, including a Burberry Beyond Wear photobooth for souvenir photos, where guests can get complimentary samples of the Perfecting Matte Foundation.

The space also features virtual try-on tools to help visitors find their ideal product match, alongside the Beyond Wear Weather Machine – a sensory experience tailored to individual climate and skin tone.

To complete the experience, the dedicated Burberry Signatures Corner invites guests to explore fragrances through immersive audio-visual storytelling and custom hot-stamping personalisation with every purchase.

Visitors can also enjoy iced tea blends inspired by the aromatic notes of Golden Haze and Rose Ember.