Never lost in translation: SSP reveals Asia’s first Heineken World Bars at Singapore Changi Airport

The bars are located close to the terminal’s Enchanted Garden and Water Lily Garden features, serving the famous beer and offering a menu of Western dishes.

May 28, 2025 - 06:50

Never lost in translation: SSP reveals Asia’s first Heineken World Bars at Singapore Changi Airport

SINGAPORE. Travel restaurateur SSP has partnered with Asia Pacific Breweries Singapore (part of The Heineken Company) to launch two Heineken World Bars in Singapore Changi Airport Terminal 2. The openings mark the concept’s debut in Asia.

The bars are located close to the terminal’s Enchanted Garden and Water Lily Garden features.

**The bars feature strong branding from the world-famous beer throughout, designed to capture international passenger attention**

SPP noted that Heineken is recognised worldwide and well-positioned to appeal to the international customer base at Changi Airport.

The company said, “According to iconography that is ‘never lost in translation’, Changi’s Heineken World Bar will allow travellers to step inside the refreshing World of Heineken and an environment which showcases the brand’s inspiring history, present relevance and confident future.

“Heineken World Bar promises an unforgettable experience, whether passengers are looking for a relaxing drink before their flight or a casual meal with friends or family.”

The bars feature striking picture walls highlighting the famous brand, including a ‘World of Heineken’ word portrait which underscores the brand’s global presence. It is designed to remind visitors that no matter where in the world they drink it, Heineken is brewed to the same signature recipe.

Alongside ice-cold beers, the Heineken World Bars serve a menu of Western dishes, including burgers, pastas and bar snacks.

SSP Asia Pacific CEO Jonathan Robinson said, “This new opening marks a significant milestone for SSP. We have a strong track record in catering to a wide international audience and we’re very proud to be bringing a western beer brand that is well-known in Asia to Changi.

“The look and freshness of the new bars is a real asset to one of the world’s most spectacular terminals, and we’re certain Changi passengers will very much enjoy this outstanding new facility.

“The Heineken brand with its global resonance and first-class reputation as an internationally esteemed name makes it a fabulous addition to our portfolio, and we’re looking forward to working with the Heineken team in this market with considerable opportunity for growth.”

Asia Pacific Breweries Singapore Marketing Director Gerald Yeo said, “We are thrilled to announce the opening of the first-ever Heineken World Bar concept at Changi Airport, in collaboration with SSP Group. The Heineken World Bar is a refreshing pitstop designed to spark connections beyond barriers, serving Heineken’s Pure Malt, Premium Quality lager.

“We look forward to enhancing the travel experience at Changi Airport through these exciting new venues.”

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