E.l.f. Acquires Hailey Bieber’s Rhode for $1 Billion

In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.

May 29, 2025 - 00:50
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E.l.f. Acquires Hailey Bieber’s Rhode for $1 Billion
In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.