HOTEL DRIP&DROP Brews Up a Stay Steeped in Coffee Culture
In one of Seoul’s most iconic shopping and culture districts, HOTEL DRIP&DROP reimagines modern hospitality through the lens of coffee.

In the buzzing heart of Myeongdong, one of Seoul’s most iconic shopping and culture districts, HOTEL DRIP&DROP reimagines modern hospitality through the lens of coffee. More than just a place to rest your head, it doubles as a quiet tribute to South Korea’s deep-rooted and ever-evolving coffee culture.
Developed by LOG Hotel Group Co., Ltd., this new hospitality concept combines clean-lined design with the curated comforts of a local café. The name says it all: guests are invited to “drip” into Seoul’s rich cultural fabric and “drop” their travel fatigue in a space designed for recharging.
At the core of HOTEL DRIP&DROP is its dedication to great coffee. The 7th-floor communal lounge functions as a curated “coffee zone,” showcasing a rotating selection of the city’s most celebrated roasters. The hotel’s own signature blend – developed with 2022 KCRC roasting champion Min-ho Kim – is brewed fresh daily, acting as both a morning pick-me-up and a nod to Seoul’s café boom.
The hotel strips away excess in favor of quiet functionality and thoughtful comfort, balancing minimalist aesthetics with intentional spatial design. Featuring 13 tranquil rooms and 52 cleverly designed capsule beds, it caters to solo adventurers and small groups alike. Private rooms are compact but carefully considered, outfitted with everything needed for a solid night’s rest. The gender-separated capsule section follows suit – simple, secure, and surprisingly cozy. All units prioritize tranquility over tech, which offers a true media break during your visit.
Every capsule and suite-style room includes a personal coffee dripper set, encouraging guests to slow down and brew their own cup before the day’s exploration begins. It’s a small but meaningful gesture that makes your morning feel less rushed and intentionally slow in the best way possible.
Location-wise, you’re perfectly positioned to explore Myeongdong’s fashion-forward scene, the retro-industrial cool of Euljiro, and the serenity of Cheonggyecheon Stream – all of which are within walking distance.
In a city where the pace rarely slows and space is tight, this micro-hotel dares to slow things down. Whether you’re dropping in for a few nights or passing through with a suitcase and an open mind, HOTEL DRIP&DROP ensures your stay ends on a high note – coffee in hand and well-rested for what’s next.
What: HOTEL DRIP&DROP
Where: 44, Myeongdong 3-gil, Jung-gu, Seoul, Republic of Korea
How much: Price upon request
Design draws: The hotel’s unique coffee-centric concept – featuring a curated lounge with Seoul’s top roasters and in-room coffee drippers – offers an immersive, sensory introduction to South Korea’s vibrant coffee culture.
Book it: HOTEL DRIP&DROP
Go virtually on vacation with more design destinations right here.
Photography by Maivy Tran, unless otherwise noted.