Small-Batch + Cold-Shipped Kloo Refines Coffee Concentrate into a Luxury

Kloo didn’t set out to eliminate the ritual of making coffee; they set out to refine it. Equal parts culinary secret weapon and everyday indulgence, Kloo is a small-batch coffee concentrate that delivers bold, specialty-grade flavor to everything from your first morning cup to cocktails and desserts. It’s part chef’s tool, part personal luxury – crafted for those who love to cook, love to host, and love a good cup of coffee.

Kloo’s frosted glass bottle adorned with an artful screen-printed design, looks more like a fine spirit than a morning essential. The logo – a maze-like looped ‘K’ – reflects the brand’s ethos: complexity distilled into simplicity. It’s a bottle that signals premium, not just in flavor, but in form.

Founded by mother-daughter duo Claudia Snoh and Mariella Cho, Kloo was created from a shared obsession with the nuance of great coffee. Mariella, a certified Q Grader (the coffee world’s version of a sommelier), developed Kloo’s proprietary “super concentrate” brewing method to bring out the purest, most expressive flavor of each bean – then aged each batch for up to 21 days to deepen body and complexity.

From sourcing to shipping, every detail is intentional. Kloo uses only specialty-grade beans (each scoring 85+ by Q Graders), roasted in-house and brewed in small batches. The concentrate is then cold-shipped and kept refrigerated to preserve every note.

A taste of the single-origin varieties:
Colombia (Venecia, Cundinamarca): Almond, maple syrup, blackberry
Kenya (Karundu, Nyeri): Grapefruit, lemongrass, dark chocolate
Ethiopia (Adado, Yirgacheffe): Peach, jasmine, wild berry
Guatemala (Pasajquim, Atitlán): Toffee, burnt toast, dark chocolate

Each profile is bold enough to stand on its own, yet balanced enough to complement whatever you’re making.

Unlike many concentrates, Kloo’s strength and consistency make it a natural fit for chefs and bakers, especially in large batches where precision matters. Whether you’re stirring it into a sauce or folding it into a batter, Kloo delivers depth, not bitterness. It’s a shortcut that doesn’t feel like one. And while it’s a favorite among chefs, it also belongs in every home cook’s fridge. You’ll find yourself reaching for it more than you expect – whether for an impromptu dessert, a 4pm boost, or an elevated cocktail.

For those who love to gather, Kloo is a quiet revolution. It makes the art of hosting feel seamless – adding flavor, elegance, and just a little flair to your moments of connection. One of the best-kept secrets of the seasoned host? Bookend your gathering with memorable moments. Start high, end high – and do it with something that’s bold, caffeinated, and effortlessly chic.

Welcome your guests with a low-ABV drink, perfect for warm afternoons.

Kloo Stout
1.5 oz Kloo coffee concentrate
12 oz chocolatey stout or lager

Preparation: Add chilled Kloo to the bottom of a pint glass, then slowly pour in the beer and let it mix naturally. Smooth, rich, and just unexpected enough to be a conversation starter.

Close the evening by serving guests an easy and elegant dessert that never disappoints.

Kloo Affogato
1 scoop vanilla gelato
1 shot (about 1.5 oz) Kloo concentrate

Preparation: Pour Kloo directly over the gelato just before serving. Dessert and coffee, all in one beautiful moment.

Like most devout daily coffee drinkers, I’ve always been skeptical of concentrates – too often they’re bitter, flat, or forgettable. Kloo is different. It doesn’t replace the ritual of great coffee; it respects it, while making room for all the ways we actually live. Whether you’re brewing slowly, moving quickly, cooking for others, or just trying to get out the door, Kloo brings depth and intention – without asking you to compromise.

For more information on Kloo, visit drinkkloo.com.

Photography courtesy of Kloo.