Finnair and Amadeus deliver world’s first airline native orders – a new era of fully connected travel

The following article was published by Future Travel Experience Finnair, in partnership with Amadeus, has become the first airline to create a native order – a milestone in the shift to ‘Offers and Orders’ and paving the way for a simpler, more connected travel experience. The airline industry’s transition towards modern retailing is moving forward as airlines start to adopt the industry-wide technology transformation from […] Article originally published here: Finnair and Amadeus deliver world’s first airline native orders – a new era of fully connected travel

May 29, 2025 - 17:40

Finnair and Amadeus deliver world’s first airline native orders – a new era of fully connected travel

The following article was published by Future Travel Experience

Finnair, in partnership with Amadeus, has become the first airline to create a native order – a milestone in the shift to ‘Offers and Orders’ and paving the way for a simpler, more connected travel experience.

The airline industry’s transition towards modern retailing is moving forward as airlines start to adopt the industry-wide technology transformation from traditional booking methods like Passenger Name Records (PNRs) to ‘Offers and Orders’. The first major milestone in this industry-wide transformation has been reached with Finnair becoming the first airline globally to create a native order. Finnair is the launch customer for Amadeus Nevio. Amadeus is a Gold Sponsor of FTE Global – the “CES of Aviation” taking place in Long Beach on 9 to 11 September 2025.

This milestone signifies that, in the future, travellers will be able to buy and manage services covering an entire trip from an airline website using a ‘single order’ which will make planning, booking, managing and experiencing travel far simpler.

An ‘order’ acts as a single record of any travel service the passenger has purchased across their entire journey and replaces traditional industry standards like Passenger Name Records, Electronic Flight Tickets and Electronic Miscellaneous Documents which tend to be created for each travel service the customer books. Following this technological transition to orders, travel companies involved in delivering a trip (e.g. airline, car rental, hotel, destination experience) will be able to easily refer to and update the order, providing a clear view of the traveller’s entire journey experience for the first time.

“Creating the first native airline order was a significant milestone for Finnair and by introducing offers and orders, we are setting the foundation for the future of airline retailing,” said Tiina Vesterinen, VP Digital Customer and Revenue, Finnair. “With these technological developments, we aim to make our customers’ journeys with us even smoother and fully connected. This is only the first step, but a major one, and I look forward to what the future will bring.”

The goal of this transition is that rather than visiting multiple websites, making separate purchases and payments, customers can buy a variety of services (e.g. flights, flight ancillaries, transfers, hotels, destination experiences) directly from an airline’s website, all stored and managed in one single order. This brings the shopping basket concept to the airline industry, making it easier to add or remove services and plan travel.

With all elements of a trip linked together through one digital record, travel companies will be able to collaborate more easily to provide a better experience, overcoming many of the frustrations faced by travellers today.

“The introduction of a single order in line with IATA’s new concepts and data models is revolutionary for travel, and Finnair should be commended as the first airline to go live with native order creation,” said Cyril Tetaz, EVP Airline Solutions, Amadeus. “For the first time on an airline’s website, the traveller’s entire trip is stored in one record we like to think of as a personal ‘travel folder’, connecting what were previously separate services. It’s this connection that allows the industry to cooperate more closely. Now, airlines will be able to look after the traveller across their entire journey.”

Learn more about modern airline retailing at the co-located APEX FTE EMEA and Ancillary & Retailing events, taking place in Dublin on 10-12 June 2025. Key sessions focus on ‘Advanced approaches to Modern Airline Retailing and Offer & Order management’, and ‘Modern airline retailing: The right approach for all airlines of all sizes, or only for the industry giants?’ with high-level speakers from Threedot, Lufthansa Group, Air France-KLM, Oman Air, Branchspace – digital reinvented, AIRIVERIA, and more. Register for APEX FTE EMEA and Ancillary & Retailing – one registration provides access to both events >> See the APEX FTE EMEA / Ancillary & Retailing schedule at a glance >>