All Nippon Airways introduces new sign language badge to further enhance accessibility

The following article was published by Future Travel Experience ANA Group is introducing a redesigned sign language badge to improve accessibility and inclusivity for all passengers. The aim is to enhance seamless communication with those who rely on sign language. In a move to further enhance accessibility and inclusivity, All Nippon Airways (ANA) Group is introducing a redesigned sign language badge to enhance passenger […] Article originally published here: All Nippon Airways introduces new sign language badge to further enhance accessibility

May 28, 2025 - 06:40

All Nippon Airways introduces new sign language badge to further enhance accessibility

The following article was published by Future Travel Experience

ANA Group is introducing a redesigned sign language badge to improve accessibility and inclusivity for all passengers. The aim is to enhance seamless communication with those who rely on sign language.

In a move to further enhance accessibility and inclusivity, All Nippon Airways (ANA) Group is introducing a redesigned sign language badge to enhance passenger communication and service quality. This initiative also aligns with preparations for the upcoming Tokyo 2025 Summer Deaflympics, an international multi-sport event for athletes who have hearing loss.

The new badge design depicts a heart formed by two intersecting fingers, symbolising connection through hands. This imagery reflects ANA Group’s commitment to inspiring kindness and compassion through sign language. Additionally, the badge’s enhanced visibility ensures customers who require sign language support can easily identify and approach staff with confidence.

“The redesigned sign language badge emphasises our dedication to inclusivity and accessibility for all our passengers,” said Keiji Omae, Executive Vice President of Customer Experience. “We recognise that seamless communication is essential for fostering connection, and this badge will enable our staff to connect more effectively with customers who rely on sign language.”

The updated badge will be worn by cabin attendants and airport staff who have obtained a level four or higher in either the Japanese Sign Language Proficiency Test or the Japanese National Sign Language Certification.

The ANA Group strives to provide universal service of the highest global standard. Accessibility features and service quality are continuously improved so that every customer, regardless of culture, language, nationality, age, gender or ability, can enjoy a comfortable, inclusive and stress-free travel experience.