Video of the Day: Toblerone’s ‘Chocolate Like Nobody’s Watching’ campaign invites bold indulgence

Today’s featured video comes courtesy of creative agency LePub Milan, part of the Publicis Groupe, which developed the ‘Chocolate Like Nobody’s Watching’ campaign for Toblerone.

May 28, 2025 - 06:50

Video of the Day: Toblerone’s ‘Chocolate Like Nobody’s Watching’ campaign invites bold indulgence

Today’s featured video comes courtesy of creative agency LePub Milan, part of the Publicis Groupe, which developed the latest campaign for perennial duty-free favourite Toblerone.

Directed by acclaimed Danish filmmaker Martin Werner, the ‘Chocolate Like Nobody’s Watching’ campaign challenges conventional norms around chocolate consumption, encouraging audiences to embrace the “pure, unfiltered” joy of indulging freely.

**Toblerone’s Chocolate Like Nobody’s Watching campaign speaks to a global audience of travellers, celebrating enjoyment beyond borders, age or identity {Images: LePub Milan}**

The images capture people in everyday moments, sinking their teeth into a Toblerone bar and savouring it however they like.

The campaign features fashion photographer Amy Lombard, who brings her artistic vision to life through a set of compelling still images that align with the video’s narrative.