Can Stitch Fix Revive Its Subscription Box Model?

Under chief executive Matt Baer, the company has placed an emphasis on personalisation and purchase flexibility. The strategy appears to be working; Stitch Fix posted revenue growth for the first time Tuesday after 12 consecutive quarters of topline contraction.

Jun 11, 2025 - 03:50
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Can Stitch Fix Revive Its Subscription Box Model?
Under chief executive Matt Baer, the company has placed an emphasis on personalisation and purchase flexibility. The strategy appears to be working; Stitch Fix posted revenue growth for the first time Tuesday after 12 consecutive quarters of topline contraction.