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Chase Lost Billions On Sapphire Reserve—Here’s The Strategy Behind Its $795 Relaunch
The product was wildly successful attracting young, affluent cardmembers. But it wasn't profitable. Early on Chase filed SEC 8-Ks outlining greater than expected costs. My understanding is that in the first five years after launch they'd cumulatively lost around $2 billion on the product. Continue reading Chase Lost Billions On Sapphire Reserve—Here’s The Strategy Behind Its $795 Relaunch...
The product was wildly successful attracting young, affluent cardmembers. But it wasn't profitable. Early on Chase filed SEC 8-Ks outlining greater than expected costs. My understanding is that in the first five years after launch they'd cumulatively lost around $2 billion on the product.
Continue reading Chase Lost Billions On Sapphire Reserve—Here’s The Strategy Behind Its $795 Relaunch...
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