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How to Future-Proof a Property Without Losing the Human Touch
In the hotel industry, “future-proofing” is often narrowly defined through a technology-first lens from automated check-in systems, AI-powered service platforms, and digital-only guest journeys. While innovation remains vital to long-term success, hospitality is, and always will be, a human-facing business. A great hotel experience is always the sum of many elements, including design, comfort, and personalization, but the most critical thread remains the team behind it and how the brand communicates its values. For hotel […] The post How to Future-Proof a Property Without Losing the Human Touch appeared first on LODGING Magazine.
In the hotel industry, “future-proofing” is often narrowly defined through a technology-first lens from automated check-in systems, AI-powered service platforms, and digital-only guest journeys. While innovation remains vital to long-term success, hospitality is, and always will be, a human-facing business. A great hotel experience is always the sum of many elements, including design, comfort, and personalization, but the most critical thread remains the team behind it and how the brand communicates its values. For hotel […]
The post How to Future-Proof a Property Without Losing the Human Touch appeared first on LODGING Magazine.
