Estée Lauder unveils Re-Nutriv Ultimate Diamond Age Reversal Eye Crème with VIP event in Hainan

HAINAN, CHINA. Estée Lauder has expanded the Re-Nutriv Ultimate Diamond Collection with the launch of the Age Reversal Eye Crème. It is now available in airport and downtown duty free stores across Asia Pacific, EMEA and the Americas.

Estée Lauder recently hosted a two-day VIP activation in Haikou and Sanya, Hainan to celebrate the launch, welcoming high-value customers and brand fans. The events highlighted the Re-Nutriv collection’s luxury positioning and longevity skin science-backed formulations.

Guests received personalised consultations and enjoyed luxury eye spa services, with beauty advisors demonstrating expert massage techniques to enhance product absorption and efficacy.

At the Gaze Garden — an immersive wellness zone themed longevity and rejuvenation — guests were invited to create bespoke plant night lamps which served as special souvenirs of the event.

A photography station offered iris portrait sessions using artistic filters, creating a personalised visual memento that reflected the brand’s commitment to innovative eye care.

The celebration continued with an in-store celebrity event at Estée Lauder’s flagship store within the cdf Sanya International Duty Free Shopping Complex in Haitang Bay.

The event featured Chinese actor Xinhai Chen, who engaged with customers, shared skincare tips and spoke about his personal experience with the new product.

Powered by Estée Lauder’s exclusive SIRTIVITY-LP technology and infused with Black Diamond Truffle Extract, the Eye Crème is formulated to target visible age reversal across three key areas of the eye: the eyelid, corner and under-eye.

According to clinical testing conducted in China, results may be seen in as little as seven days. The formula is designed to improve firmness, smoothness, brightness and overall eye contour vitality. Read More