Images of the Day: Ospree Duty Free says ‘Make it Monkey’ across multiple touchpoints

Our latest selection of images comes courtesy of Ospree Duty Free in partnership with William Grant & Sons-owned Monkey Shoulder Scotch whisky.

Jun 6, 2025 - 18:20

Images of the Day: Ospree Duty Free says ‘Make it Monkey’ across multiple touchpoints

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

INDIA. Our latest selection of images comes courtesy of Ospree Duty Free, which has rolled out its latest memorable multi-touchpoint marketing campaign at Mumbai International Airport in partnership with William Grant & Sons Scotch whisky brand Monkey Shoulder.

Ospree Duty Free said it aims to elevate engagement via ‘liquid to lips’ promotional activity, but this ‘Make it Monkey’ campaign goes much further than tasting.

**Colour, creativity and drinks culture: Ospree Duty Free teams turn up the promotional dial for a memorable Monkey Shoulder campaign {Images: Ospree Duty Free}**

As the images show, engagement with customers runs through the airport journey, spanning billboards, buggies and bars, plus an eye-catching branded van in the heart of the terminal.

As Ospree Duty Free said on LinkedIn, “by integrating engagement across various touchpoints, we are transforming ordinary encounters into extraordinary experiences, inviting our customers to indulge in every sip”.