How to Revive a Sleeping Beauty Watch Brand

A group of investors is reviving the Danish watch company Urban Jürgensen, a 250-year-old name revered by connoisseurs but largely unknown outside that bubble.

Jun 7, 2025 - 12:20
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How to Revive a Sleeping Beauty Watch Brand
A group of investors is reviving the Danish watch company Urban Jürgensen, a 250-year-old name revered by connoisseurs but largely unknown outside that bubble.