L’Oréal Travel Retail and CDFG open world’s largest Kérastase-branded flagship in Sanya

HAINAN, CHINA. L’Oréal Travel Retail and China Duty Free Group (CDFG) have partnered to unveil the world’s largest Kérastase flagship boutique in Hainan.

The landmark store – which officially opened on 20 April – is located at the cdf Sanya International Duty Free Shopping Complex in Haitang Bay.

The 130sq m boutique is the first Kérastase flagship in Asia Pacific travel retail and signifies a major step forward in the brand’s stated ambition to redefine luxury haircare in the channel.

Designed to resemble a Parisian suite, the store features vintage-inspired flooring with sleek black and white marble finishes.

The space is zoned to allow travellers to discover the science behind the brand’s formulations, with interactive touchpoints guiding them through haircare routines.

Notably, the store marks the debut of Kérastase’s advanced retail haircare diagnostic K-Scan in travel retail. Developed using tri-polar lights and an AI-powered algorithm, the ten-minute diagnosis delivers a personalised hair and scalp analysis, offering tailored regimens to meet individual needs.

In a first for Kérastase Travel Retail, the boutique features a dedicated spa room offering the Chronologiste Hair Ritual – a 50-minute salon-grade treatment using the Chronologiste range. This premium service is designed to regenerate the scalp and enhance hair strength.

According to L’Oréal, Kérastase is expanding its retail footprint at a time when demand for premium haircare is rising, driven by a growing consumer focus on self-care and indulgent at-home rituals in the post-pandemic era.

Further enhancing the retail experience, the boutique also features the brand’s first exclusive gifting service, offering personalised embroidery and bespoke gift-wrapping.

CDFG Deputy General Manager Product Merchant Department Dorothy Liu commented: “We are delighted to offer our customers a unique and elevated shopping experience complete with personalised hair care services at the brand new Kérastase flagship boutique. Together, we aim use this new boutique to enhance the travel retail landscape for our beauty enthusiast consumers who come from all over the world.”

L’Oréal Travel Retail Asia Pacific Managing Director Jesus Abia added: “Riding the wave of premium haircare’s success and Kérastase’s exceptional performance, L’Oréal Travel Retail Asia Pacific unveils the world’s largest flagship boutique in Sanya, Hainan.

“With our partner China Duty Free Group, we offer travellers a unique immersive experience in a stunning 130sq m ‘Parisian Suite,’ blending advanced hair technology, personalised consultations using the innovative K-Scan diagnostic tool, and indulgent salon-grade treatments.”

L’Oréal Travel Retail Asia Pacific Dermatological Beauty and Professional Products Division General Manager Loic Hemard commented, “Kérastase has always been synonymous with unparalleled haircare expertise and this new flagship boutique is the culmination of that vision.

“It is a place where personalised diagnosis meets luxurious hair treatments and where every strand is treated with the utmost care. I recommend every traveller and beauty enthusiast to immerse in the world of Kérastase at this new boutique where science and luxury intertwine to reveal your hair’s ultimate beauty.” Read More