Promoting inclusivity and wellbeing – L’OCCITANE introduces The Erborian Self-Esteem Club to travel retail

L’OCCITANE Travel Retail has launched The Erborian Self-Esteem Club, a global initiative designed to promote self-worth, inclusivity and emotional wellbeing.

Rolling out in airports in the UK, Europe and the Middle East, the programme reinforces Erborian’s positioning as a skincare brand with purpose, aligning beauty with empowerment, while celebrating its Korean heritage.

Originally conceived in 2024, the Self-Esteem Club reflects Erborian’s mission to support mental health, combat online toxicity and encourage professional reintegration.

A key element of the initiative is the brand’s pledge to donate 1% of global sales to organisations that uplift and empower individuals, transforming each Erborian product into a tool for positive change.

Insights from internal and consumer-led workshops identified three core themes influencing self-esteem: mental health, cyberbullying and reintegration into the workforce.

To address these key issues, Erborian has established long-term partnerships with five dedicated organisations across France, the UK and the USA.

• Mind: A leading UK organisation providing helplines, information and peer support to empower those experiencing mental health difficulties.
• MHFA: An evidence-based programme equipping individuals to recognise, understand, and respond to mental health or substance use challenges.
• PSSM France: Delivers Mental Health First Aid training and works to reduce stigma surrounding mental health issues.
• Force Femmes: Supports women over 45 in returning to work or launching businesses, promoting active roles and combating age discrimination.
• Respect Zone: Promotes awareness and education to help children and adults identify, address and prevent cyberbullying

In addition, Erborian’s product development process incorporates emotional impact assessments to measure how its skincare solutions contribute to improved confidence and self-image. This underlines the brand’s belief that confidence begins with self-care — and that taking care of the skin is a meaningful step towards nurturing self-worth.

The Erborian Self-Esteem Club has already run numerous activities including a cooking workshop, drawing event, K-Pop dance classes, K-Pop themed makeovers and photoshoots across France.

L’OCCITANE Group Director of Marketing, Global Travel Retail Mona L’Hostis said: ‘The Erborian Self-Esteem Club celebrates individuality, kindness and authenticity. It’s not about having perfect skin but making the very best of the skin that we have. We want all of our customers to feel an inner confidence and sense of self-esteem when using Erborian products. Even better is that this initiative supports five fantastic NGOs.”